Saturday, February 23, 2013

Chip Kidd Insights

by Drew Martin
Last year, at the beginning of January, I wrote a post about the Princeton University online lecture SIGNALS GraphicChipDesignKidd. I wrote:

Chip Kidd is an author, editor and graphic designer, best known for his book covers for Knopf where he has worked in design since 1986 and is now the associate art director. Kidd is a captivating, colorful and articulate speaker. This lecture is a 
must-see for graphic designers; he speaks about time and sequence, color crescendo, making typography" look like it is in denial," the fine line between minimalism and boredom, and most importantly figuring out your idea and concept before trying to make it look good or leading the project with style in mind.

I was discussing design films last night with someone and suggested Helvetica, and Milton Glaser, To Inform and Delight. I also mentioned the Kidd lecture. Today I looked to see what other lectures Kidd has out there, and I found this one on YouTube from a few years ago of a presentation at Mineapolis' Walker Art Center: Chip Kidd Insights Lecture. A couple things are repeated, but it is still worth watching, just skip over the introductions.